It's all about the marriage, not just the first date. 

At Bullet, we believe that the key to any successful relationship is communication, nurturing and understanding - as well as a mutual respect for each other. This is the approach we take to all of our clients and business relationships; we’re in it for the long haul - but never complacent. 

Many of our clients have been with us for years - and we’ve come to know the inside workings of their industry and company, effectively becoming an extension of their team. Examples of these long-term clients for Bullet are Miele, Southampton Football Club and Solent Laundry Solutions (SLS)

Miele is one of the companies who actively view Bullet as an extension of their marketing team, who started as a small one-off job and grew into a major client for the video production company, commissioning various testimonial and promotional product films, as Matthew Willsher, Bullet’s Director explains: 

“We’ve worked closely with Miele from the beginning. We offer them ideas, they include us in their key partner events and we aim to get under their skin to really understand the challenges they face - and help solve some of them through the use of creative videos”. 

Kate Jones, Professional Marketing Manager for Miele echoes this view: “We have worked with Bullet for a few years now and have many videos under our belt. The work has been high quality and perfectly portrayed what we were looking for. Bullet feel like an extension to our marketing team and are always accessible and able to align the videos to our brand direction. I would absolutely recommend this agency.”

Southampton Football Club work with Bullet to produce videos for their internal and social media campaigns, as well as their charity arm, the Saints Foundation, who do such fantastic work in the community. According to Matthew, “what we love about working with Saints is that we genuinely believe in their offering, and it’s such an honour to champion them and their work.” 

Nicole Whitehouse, Marketing Manager for the Saints Foundation, SMTC & Halo at Southampton Football Club kindly reviewed Bullet recently: “We have worked with Bullet on several campaigns across different areas of the Club. They always take our objectives on board and show a real understanding of our business. The quality of work at both the production and edit stage is always high. What's more, Matt and the team approach every project with a can-do attitude, problem solving on our behalf, always focussed on providing us with the best possible product they can. A trusted partner.”

When it comes to SLS, a local laundry installation service, Bullet has a great relationship and is proud to have worked with them on a number of video production projects, including showcasing a prestigious installation at the Savoy Hotel, London. Matthew has particularly enjoyed seeing them grow as a business over the years: “we’re proud to support SLS as clients and have enjoyed growing as a business alongside them”.

Peter Hosking and James Holmes, Directors of SLS also value the long-term relationship: “We have worked with Bullet for a number of years and they have consistently delivered high quality video productions for our marketing needs. Their knowledge and understanding of their industry and the needs of their customers means we have found working with them to be simple and pleasurable. They have been completely flexible in their approach and professional in their delivery. I would highly recommend Bullet if you are in need of the services they offer and appreciate everything they have done for us.”

Whether it’s marketing agencies, budding new musicians, charities or large corporate brands, it’s important to approach all new clients with the respect they deserve. We want to help them achieve great things with their video content marketing, regardless of how small the initial project is. Suggesting new ideas and changes to make the most out of different video platforms is all about what we do.

Face to face contact is key - and understanding client business needs is crucial to developing and sustaining successful relationships. The same applies in marriage (although our clients tend to like us more than our partners at home!). 

How can I get the most out of a testimonial video?

No-one sells your company better than a satisfied customer and harnessing their endorsement can be a very powerful marketing tool.

Focusing on the story of one or more customer’s experiences can help to set the scene for your business, and give other potential clients an insight into the service they might experience with you. Testimonial videos tend to take the format of interviewing customers in a conversational style and using this to narrate the visual footage of the product in use. 

Top tips for creating the best testimonial films:

1. Find an enthusiastic client; one who genuinely has a great experience with your product or service. 

2. Don’t force the script! The beauty - and beast - of testimonial films is that you are dealing with real life humans, not professional actors, and they can sometimes crumble when the camera points at them. Don’t panic, an awful lot of magic can happen with editing to remove the ums, errs and stutters in post production! The important thing is to keep your subject relaxed, talking as naturally and freely as possible about their experience. 

3. List the USPs that you want included. Allow the interviewer to know the key points you are trying to get across, so they can try and tease these out of the customer in conversation.

4. Think about where your product can be seen in action or displayed in its best light. Allow the film crew access to behind the scenes locations to give viewers an insight into how things work. E.g. the product being delivered into the warehouse, opening the packaging and showing the product or service in use. 

5. Keep it short - 2-3 minutes end film time is plenty. And from the main footage it is a good idea to create a 15 or 30 second teaser with key soundbites, which is great for inviting people to watch the full film. 

As an example of a testimonial film, here's one for Solent Laundry Solutions who install specialist machines into small laundry establishments. We interviewed customers about their experience and key individuals from the management team to talk us through the process. 

 

Another example of a corporate testimonial film is this one, created for Adam Knibb Architects, which showcases a project they did for a client. This shows the full 1.5 minute film and a 15-second teaser.

 

How can I use video in my business?

Demonstrating your product or service in action is a great way to use video to promote your business. Do you have a customer who would be willing to explain their experience of your company? A testimonial film is a great way of building trust about your brand and showing others about the level of service that they are likely to expect. A promotional product film can quickly show off your products features and benefits in an aspirational way. A brand film can sum up your business personality in a succinct, visual way. 

Next we look at some examples of different types of films, and the top tips for getting the best out of them...

 

So what exactly is a corporate video?

Well, in its most basic form, a corporate video is a video produced by a company or organisation, usually to promote its brand or product. It’s an umbrella term for all video communications used for external or internal messaging, which are far reaching and varied. From promotional videos to launch new products and services to testimonial filmscommunity interest films or live event coverage, video is increasingly used as a means of delivering information across a variety of platforms. 

5 reasons why Corporate Videos are on the rise

According to a study by Wyzowl, in 2018, 81% of businesses now use video as a marketing tool, and 65% of those who don’t currently use video say they plan to start in 2018.  Here are some of the reasons we believe this is the case:

  1. Video marketing at broadcast quality is becoming far more accessible to all businesses - not just those with huge advertising budgets. 
  2. Videos drive more traffic to your website, fact. SEO loves video and search engines are taking videos more and more into account, ranking them higher than ever before. Having a video on a website can significantly improve both the amount and quality of traffic to a website. 
  3. Videos are great for explaining products in the way you want them to be explained. You can get a lot of information into a relatively short space of time and display it in the context you want it to be received, making it perfect for explaining complex products or services. 
  4. Videos grab viewers attention - and keep it. It is widely proven that messages received through video are far better absorbed than text, as your brain can process visuals far quicker.
  5. Videos are great for sharing! Supported across all platforms and devices - whether its facebook, instagram, linkedin, twitter, or your own corporate website or email campaign, consumers love to interact, comment on and share videos that they’ve viewed, which all helps broaden your brand message.