Corporate Hospitality at Southampton FC

 

When it comes to match days, corporate hospitality packages can mean big business. Southampton Football Club asked Bullet to create video marketing content to capture the quality of this premium product and introduce a new menu for the 2018/19 season.

We filmed the experience on a match day at St Mary's Stadium and shot various aspects of the club: outside the ground with the arrival of corporate clients, including the pre-match build up; behind the scenes with the chefs in the kitchen; the serving of the meal; and then guests taking their seats for the match. We also wanted to capture the atmosphere of the stadium, and set up a time-lapse of the venue filling with fans. 

Challenges for this video included working in a live environment within a short space of time, capturing all aspects of the hospitality product without intruding on the genuine customer experience. The resulting production included a full 1.5 minute promotional film and two shorter social media teasers. The main film was shown on the club's official website southamptonfc.com/hospitality to promote the service. 

Thanks for all your work on this, I think it looks great!
— Luke Nicholson, Head of Digital & Content at Southampton Football Club

1.5 minute full video

15 second official teaser with music

15 second teaser with just the sounds of the action to capture the ambience

Miele Lab - Test wash area for laboratory glassware

Miele have a dedicated 'lab' division, where they manufacture laboratory glass washers, which are essential for reliable and accurate laboratory results. The latest videos Bullet were asked to create for the brand demonstrated the Test Lab area, where potential customers can take their soiled glassware to test out the lab washers before a purchase. The videos also showcased the partnership with DWK Life Sciences, who work together with Miele when designing glassware to ensure it can be cleaned well, and Miele in turn design washing systems that give the best results. 

The purchase of any lab washing machine is a significant investment, so the videos were designed to be used at trade shows and to reassure customers that the opportunity for testing is available and the experts are on hand to help them make the right decision before they buy. 

All the filming took place in a day and produced a series of 6 social media films, ranging from 10 to 90 seconds in length: A demonstration of the disinfection process, how the lab washer works (10 and 30 second teaser), a demonstration of the lab wash test area (and 20 second teaser) and a partnership film about the relationship between Miele and DWK. 

Miele Lab - the Disinfection Process

Miele Lab & DWK Life Sciences Partnership

Miele Lab Washers - Configuration (10 second teaser)

Miele Lab Washers - Configuration (30 second version)

Miele Lab - Test Wash Area (20 second teaser)

Miele Lab - Test Wash Area

“They look fantastic!!! Thanks so much for all of the work that you’ve done on these.”
— Kate Jones, Marketing Manager Miele

Neutrogena

Neutrogena.png

Whilst we were filming the launch of a new boat for a race, sponsored by Neutrogena, the cosmetic company asked Bullet to create an online promo video for a new range of face and hand creams at the same time. The weather conditions were horrendous, with torrential rain aboard a little boat, but we managed to work with the sailor and produce a one-minute film that met the brief. It was a quick turn around - we shot, edited and delivered the end product in a day, in time for Neutrogena to use it on their brand website and social media platforms. 

Howler- product films

Howler is a company that produces site fire alarms and Bullet were given the challenge to create engaging films that were entertaining, yet instructional to promote their alarm systems and the important product features. 

Using actors and Howler employees, we filmed over two days and created a mix of teasers and full product films aimed at the commercial market. Filming took place on a building site and we used smoke bombs and special effects to bring the fire post to life, with the vision of creating a post-apocalyptic scene!  We also produced a spoof April 1st film for their social media campaign, with the fire alarm turning into an emergency chocolate alarm.

Howler asked us to create a spoof film for April Fools day.

Howler - First Aid Assist Product Film

Howler - Choco teaser

Howler - April 1st Film - TEASER

Howler April 1st Product Film

Miele Product Films

Bullet has worked with Miele on a number of films - both testimonial and product-related to showcase their variety of specialist products aimed at niche commercial sectors.  

We were asked to create two films about their Wet Care enabled products with different angles; from that of the customer and one promoting the product itself, plus a 15-second clip to use as a teaser on social media. 

We took the time to really get to know the product, working with the Miele team to understand the benefits that we needed to get across and work through creative ways to bring to life the key product features. We decided to follow the story of Poppy Dinsey, a well-known blogger, who was having her favourite yellow coat cleaned using a supplier that had installed Wet Care technology in their laundry. It was important for Miele to showcase their products in an authentic situation that demonstrated their products really worked.  

Challenges included filming within a live working laundry setting - with customers coming in and out. However this meant we were able to interview staff and customers in a real-life situation, demonstrating the real-life benefits of the product, which gave credibility to the film. 

We have worked with Bullet for a few years now and have many videos under our belt. The work has been high quality and perfectly portrayed what we were looking for. Bullet feel like an extension to our marketing team and are always accessible and able to align the videos to our brand direction. I would absolutely recommend this agency.
— Kate Jones, Marketing Manager Miele