Whilst we were filming the launch of a new boat for a race, sponsored by Neutrogena, the cosmetic company asked Bullet to create an online promo video for a new range of face and hand creams at the same time. The weather conditions were horrendous, with torrential rain aboard a little boat, but we managed to work with the sailor and produce a one-minute film that met the brief. It was a quick turn around - we shot, edited and delivered the end product in a day, in time for Neutrogena to use it on their brand website and social media platforms. 

Howler- product films

Howler is a company that produces site fire alarms and Bullet were given the challenge to create engaging films that were entertaining, yet instructional to promote their alarm systems and the important product features. 

Using actors and Howler employees, we filmed over two days and created a mix of teasers and full product films aimed at the commercial market. Filming took place on a building site and we used smoke bombs and special effects to bring the fire post to life, with the vision of creating a post-apocalyptic scene!  We also produced a spoof April 1st film for their social media campaign, with the fire alarm turning into an emergency chocolate alarm.

Howler asked us to create a spoof film for April Fools day.

Howler - First Aid Assist Product Film

Howler - Choco teaser

Howler - April 1st Film - TEASER

Howler April 1st Product Film

Miele Product Films

Bullet has worked with Miele on a number of films - both testimonial and product-related to showcase their variety of specialist products aimed at niche commercial sectors.  

We were asked to create two films about their Wet Care enabled products with different angles; from that of the customer and one promoting the product itself, plus a 15-second clip to use as a teaser on social media. 

We took the time to really get to know the product, working with the Miele team to understand the benefits that we needed to get across and work through creative ways to bring to life the key product features. We decided to follow the story of Poppy Dinsey, a well-known blogger, who was having her favourite yellow coat cleaned using a supplier that had installed Wet Care technology in their laundry. It was important for Miele to showcase their products in an authentic situation that demonstrated their products really worked.  

Challenges included filming within a live working laundry setting - with customers coming in and out. However this meant we were able to interview staff and customers in a real-life situation, demonstrating the real-life benefits of the product, which gave credibility to the film. 

SLS - Laundry Installation at the Savoy Hotel

SLS asked Bullet to film one of their most prestigious installations - a new Miele laundry at the Savoy Hotel in London.

It was important to SLS for us to get across the challenges involved and demonstrate how they overcame them for their customers. 

The basement location, access and narrow corridors were all issues that needed to be addressed and they had to also ensure laundry service was able to continue whilst the new equipment was being installed to minimise disruption to the hotel. We set up time-lapse cameras, interviewed key stakeholders and captured the full process from start to finish over a week’s worth of filming. SLS used the finished film to showcase the installation experience, plus a 15-second and 30-second teaser for social media.