We've worked with Miele to showcase their industrial machines through a number of different types of film aimed at the commercial customer. Here, the testimonial films include coverage of Miele at trade shows and the use of their commercial products in a real-life case study.
Trade show films
The brief was to get across the fact that Miele provide specialist machines for specific sectors; the Hotelolympia film targeted the Food and Beverage sector, whilst the London Vet Show showcased products for the veterinary market. We spent the days filming the events and interviewing both company representatives and show-attendees to create bite-size films for Miele to use to reach out to their customers.
Case study films
The case study films show how different Miele products work in different settings, again to reinforce their ability to cater for the niche market. We filmed with local dealer, SLS who were installing a laundry at the Savoy Hotel, London. It was important to SLS for us to get across the challenges involved and demonstrate how they overcame them for their customers. The basement location, access and narrow corridors were all issues that needed to be addressed and they had to also ensure laundry service was able to continue whilst the new equipment was being installed to minimise disruption to the hotel. We set up time-lapse cameras, interviewed key stakeholders and captured the full process from start to finish over a week’s worth of filming. SLS used the finished film to showcase the installation experience.
We also filmed Candacraig House, to demonstrate the process of installing a Miele industrial laundry at a luxury hotel. We made sure we were on site to film the entire installation process - from the arrival of the fitters to the finished product, as well as interviewing the Miele customer on their experience.