When it comes to match days, corporate hospitality packages can mean big business. Southampton Football Club asked Bullet to create video marketing content to capture the quality of this premium product and introduce a new menu for the 2018/19 season.
We filmed the experience on a match day at St Mary's Stadium and shot various aspects of the club: outside the ground with the arrival of corporate clients, including the pre-match build up; behind the scenes with the chefs in the kitchen; the serving of the meal; and then guests taking their seats for the match. We also wanted to capture the atmosphere of the stadium, and set up a time-lapse of the venue filling with fans.
Challenges for this video included working in a live environment within a short space of time, capturing all aspects of the hospitality product without intruding on the genuine customer experience. The resulting production included a full 1.5 minute promotional film and two shorter social media teasers. The main film was shown on the club's official website southamptonfc.com/hospitality to promote the service.