Athlete Iwan Thomas is known for his regular Instagram videos, chatting about his public life - but keeping his private life firmly behind closed doors. However, this time he wanted to do something a bit different to announce to fans that he was going to be a dad! Having worked together previously through the Saints Foundation projects, Iwan asked Bullet to come up with a dramatic video to share the news on social media. We came up with a staged 'Reveal' film, which unveiled a different set of wheels to his trademark sports cars; using atmospheric smoke and dramatic sound effects, his new iCandy pushchair appears! The short social media film proved an instant hit with Iwan's followers - and was great fun to create!