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Meile - Product films
Bullet has worked with Miele on a number of films - both testimonial and product-related to showcase their variety of specialist products aimed at niche commercial sectors.
We were asked to create two films about their Wet Care enabled products with different angles; from that of the customer and one promoting the product itself, plus a 15-second clip to use as a teaser on social media.
We took the time to really get to know the product, working with the Miele team to understand the benefits that we needed to get across and work through creative ways to bring to life the key product features. We decided to follow the story of Poppy Dinsey, a well-known blogger, who was having her favourite yellow coat cleaned using a supplier that had installed Wet Care technology in their laundry. It was important for Miele to showcase their products in an authentic situation that demonstrated their products really worked.
Challenges included filming within a live working laundry setting - with customers coming in and out. However this meant we were able to interview staff and customers in a real-life situation, demonstrating the real-life benefits of the product, which gave credibility to the film.