How brief can a brief be? 

We’re not too fussy when it comes to in-depth briefs. Yes they are important to sign off before we start filming to ensure everyone is singing from the same hymn sheet, as it were; but, they are not essential to get the initial proposal underway. We’re more than happy to talk to you and start getting the creative juices flowing whether you’ve got a full-blown script already prepared and storyboarded, or just an inkling of an idea that you’d like to develop. 

We know paperwork can sometimes be a headache - and nothing makes its way quicker down the ‘to do list’ than a briefing sheet that has too many boxes to complete! Our aim is to take the hassle away and help shape a brief during our initial conversations. Don’t worry if you don’t have all the answers yet - is is the job of us, your creative video agency to tease out the important bits, expand on your ideas and help grow your seed of a concept into a successful, effective video.

The main things to consider are: 

  1. What is the purpose of the video? Just a sentence about why you’re making it is fine. 
  2. Who is your target audience? E.g. Internal stakeholders / existing customers / new customers.
  3. Where do you want to show this video? As part of a social media campaign..? At trade shows..? Direct mail..?
  4. When do you need the video to go live? 

An idea of budget can be useful, but this is another thing we can help you shape in the initial conversations. Let’s start with the idea and business need, flesh out the concept and then adapt accordingly, if budget becomes an issue.

At the end of the day, we want to make our clients’ lives easier - so why not bite the bullet and drop us a line to get the ball rolling? You’ll soon have a creative, inspiring video produced - and another thing ticked off your to do list!