Launch of the the new Kingfisher 76 Ale

Southampton FC asked Bullet to create a promotional video to announce Kingfisher Beer UK as its Official Beer Partner. We went to St Mary’s Stadium to film a group of competition winners, who had been invited to have a beer talk by Kingfisher and sample the new ‘76’ ale, which had been brewed exclusively for match days at Southampton FC.

Named 76 after the year the club raised the FA Cup trophy, fans were surprised with a visit by the 1976 Saints Manager, Lawrie McMenemy who had the honour of pulling the first pint and raising a toast to the lads of ‘76.

This project had a very quick turnaround from filming on the Monday night, to be edited and launched on the Wednesday in time for Saints’ first home game against Liverpool.

The film was released on Southampton Football Club’s website and social media channels and achieved more than 18,000 views from the Facebook teaser alone.

Fight scene and sound layering packs a mean punch!

We’re very proud of our latest film for JH Action Fight Choreography, which showcases their skills in a bid to land them an exciting new project in the world of fight scene choreography.

Fight scenes themselves are particularly technical scenes to film: This scene was carefully choreographed and our production team worked closely with JH Action in the initial run throughs ensuring our movements could be integrated. We constructed a low key lighting setup which complemented the narrative of the project, this was key to accentuate the overall mood. From working with many of the actors before we knew they would bring energy and intensity throughout every take, which is why we made the decision to shoot handheld with a higher shutter speed, in turn this choice heightened the fight whilst also bringing the viewer into the scene. Our new camera - the Black Magic Pocket Cinema Camera 4K - was a particularly nifty device to use on this shoot (despite its less catchy name!) .

Post production is where we took the scene to the next level - specifically in this case, with enhanced sound design. The landing of each punch, the impact of the crossbar, the break of the arm is given multiple layers to enhance the realism throughout; we want the viewer to feel every hit as they watch.

These skills are totally transferable across a multitude of industries - whether it’s filming a sporting event, launching a new power tool, or the hit of a tennis racket. Sound design is not something to be underestimated in post-production, if you want to deliver a message that punches above its weight.

JH Action Fight Choreography Promo Film

Behind the scenes on the Fight

Barbell Division - size matters

The Barbell Division - a local conditioning gym was moving to new premises, and wanted to create excitement and noise through a series of social media videos about their new, larger gym opening up in Southampton.

Their brief to Bullet was ‘we need more space’ and asked the team to come up with creative content that got that message across.

We produced three ‘day in the life’ style videos, which each showed the gym goers attempting to go about their training, but poor Mikey, Bullet’s latest member of the team kept getting in the way. This is all acting and visual effects, so please be assured that no Mikey was hurt in the process! Look out for the ‘Mikey Fights Back’ video coming soon!

A day in the life part 1

A day in the life part 2

A day in the life - part 3

Libby Pearse Design - Autumn / Winter Collection launch

Local accessories designer, Libby Pearse, asked Bullet to help her create video content to launch her new collection for autumn / winter 2019, with the aim of attracting retailers to stock her range of designs.

As the range was entitled ‘Into the Woods’, we headed off to the New Forest to create some still photography and video content that reflected the designs in terms of the setting and light. We’re always keen to support local Hampshire businesses, so sourced a local model and make-up artist for the shoot.

We had it in mind to create a full range of media content - from teasers to insta stories, videos for Facebook banners and short promotional films to give an idea of the quality product. We worked closely with Libby, who chose two scarves from the collection to focus on, and made sure the we got the right look and feel for each scarf design, adjusting the light and backdrop accordingly.

This is an exciting new launch for Libby Pearse, who has some great ideas and great designs, and we’re sure she’ll do incredibly well.

Here is the full video marketing campaign that we created for the collection launch and a behind the scenes edit:

Scarf design 1 - Widescreen version

Scarf design 1 - Main film (square format)

Scarf Design 1 - Teaser (square)

Scarf design 1 - teaser v2 (square)

Scarf design 2 - Widescreen

Scarf Design 2 - Main film (square format)

Scarf Design 2 - teaser

Scarf Design 2 - teaser v 1 (square)

And here is a collection of the still images captured for the shoot:

Behind the scenes on the shoot

Crazy M - Children's Entertainer

Crazy M is one of the most popular and well-respected children’s entertainers on the South Coast and we were delighted to create video content for her social media campaign to give viewers an idea of what to expect from her parties.

We filmed a live children’s party from set up to finish - which was challenging in itself! Nothing was staged, we couldn’t interrupt the show and had the added challenge of interviewing young children, which always makes life interesting! We captured the action as it happened, just as we do with live event filming, then put together a main 1 minute film, plus 3 social media teasers. Energy and fun were the top messages to get across, and there was plenty of both to work with.

A massive Crazy M thumbs up for this fantastic series of videos! I hear it’s never easy filming with children (or rabbits!) - and you handled them so professionally! You just got on with the job on the day, adapted as the party flowed and blended into the background so it was a totally natural event. Thank you so much, don’t say sausages!
— Crazy M - Children's entertainer
Behind the scenes filming

Behind the scenes filming

Behind the scenes filming

Behind the scenes filming

Main 60 second film

Short promo teaser

Setting up the show in 11 seconds!

Don’t say sausages! 16 second teaser

Alex Parsons - Personal Trainer Launch

Fitness expert, Alex Parsons was setting up a new mobile Personal Training company in the Sussex area and asked Bullet to create some cool, snappy content to use for his social media launch campaign.

We headed down to the beach for an afternoon to shoot some action shots with one of his clients, and from this footage created a full series social media videos - including four 8-second countdown to launch videos for instagram, a selection of mini teasers for use throughout the campaign, as well as a 30-second and main 1-minute film to showcase his product offering.

The idea of the campaign was to gather excitement and interest about the launch with the countdown, then push out a variety of video content across all social media platforms, which then in turn brought relevant traffic to the main, explanatory video on the website.

This is a great example of maximising the content that can be created out of filming in just a short space of time. Although the filming took place in one session, each of the videos have different message to get the most out of the campaign.

Instagram - 1 day to go

Instagram - 2 days to go

Instagram - 3 days to go

Instagram - 4 days to go

15-second film v1

15-second film v2

30-second film

Alex Parsons - main 1-minute film

JaJa Finance - extreme testing of a credit card

Jaja Finance have developed a mobile credit card that is so simple to sign up to, they wanted to demonstrate how easy it could be to access credit, even in extreme situations. We worked with them to come up with a number of scenarios to film real people signing up to their credit card, under stressful situations. The first, as part of this ongoing campaign, was “Kitty”, who proved she could ‘onboard’ whilst running for a train on the London Underground, the second was “Sammy”, who attempted to ‘onboard’ whilst being shot at with paintballs. The third was “Bertie”, trying to make a repayment whilst hurtling down the River Thames at full speed! The fourth featured Zac at iFly in Basingstoke, placing a food delivery order and making a payment from the app, whilst flying around a simulator during a training session.

We created a 30 or 60 second main film and 10-second teaser for each scenario, which were used on social media, to build excitement and interest for this new product.

Test 1: 10 second instagram teaser

Test 1: 30 second film

Test 2: 10 second teaser

Test 2: 30-second film

Test 3: 10 second teaser

Test 3: 30 second film

Test 4: 10 second teaser

Test 4: 60 second film

Corporate Hospitality at Southampton FC


When it comes to match days, corporate hospitality packages can mean big business. Southampton Football Club asked Bullet to create video marketing content to capture the quality of this premium product and introduce a new menu for the 2018/19 season.

We filmed the experience on a match day at St Mary's Stadium and shot various aspects of the club: outside the ground with the arrival of corporate clients, including the pre-match build up; behind the scenes with the chefs in the kitchen; the serving of the meal; and then guests taking their seats for the match. We also wanted to capture the atmosphere of the stadium, and set up a time-lapse of the venue filling with fans. 

Challenges for this video included working in a live environment within a short space of time, capturing all aspects of the hospitality product without intruding on the genuine customer experience. The resulting production included a full 1.5 minute promotional film and two shorter social media teasers. The main film was shown on the club's official website to promote the service. 

Thanks for all your work on this, I think it looks great!
— Luke Nicholson, Head of Digital & Content at Southampton Football Club

1.5 minute full video

15 second official teaser with music

15 second teaser with just the sounds of the action to capture the ambience