Keen followers of Bullet will know that we love our boxing films, working with fight choreography, lighting and sound design. So when life insurance for dads brand Tom.co.uk invited us to pitch a TV advert, working with boxing legend Tyson Fury, we jumped at the opportunity. We were given a basic brief to work on and presented five ideas, of which the winning one secured us the pitch. We based the storyboard concept around the ‘count’, working on the idea that in life, sometimes you get knocked down, sometimes you get up - and if you don’t, make sure you leave memories and security.
Our filming took two days in Morecambe and it was a privilege to spend time with Tyson and his team, interviewing him and ensuring his narrative delivered the brand messages. From this filming session, we created around 300 edits for direct response video emails, all targeted at different potential customers, as well as an emotive TV advert, which first aired during prime time breakfast TV.
We didn’t pass up the opportunity to create a behind the scenes film too, which can be seen below.
30 second TV advert
Behind the Scenes 1 minute film