Athlete Iwan Thomas is known for his regular Instagram videos, chatting about his public life - but keeping his private life firmly behind closed doors. However, this time he wanted to do something a bit different to announce to fans that he was going to be a dad! Having worked together previously through the Saints Foundation projects, Iwan asked Bullet to come up with a dramatic video to share the news on social media. We came up with a staged 'Reveal' film, which unveiled a different set of wheels to his trademark sports cars; using atmospheric smoke and dramatic sound effects, his new iCandy pushchair appears! The short social media film proved an instant hit with Iwan's followers - and was great fun to create!
Athlete Iwan Thomas is known for his regular Instagram videos, chatting about his daily life - but this time he wanted to do something a bit different; a staged 'Reveal' video, to announce his most exciting news - that he was going to be a dad. Revealing a different set of wheels to his trademark sports cars, smoke effects and dramatic music lead up to uncovering the new iCandy pushchair. The short social media video proved an instant hit with Iwan's followers.