Barbell Division - size matters

The Barbell Division - a local conditioning gym was moving to new premises, and wanted to create excitement and noise through a series of social media videos about their new, larger gym opening up in Southampton.

Their brief to Bullet was ‘we need more space’ and asked the team to come up with creative content that got that message across.

We produced three ‘day in the life’ style videos, which each showed the gym goers attempting to go about their training, but poor Mikey, Bullet’s latest member of the team kept getting in the way. This is all acting and visual effects, so please be assured that no Mikey was hurt in the process! Look out for the ‘Mikey Fights Back’ video coming soon!

A day in the life part 1

A day in the life part 2

A day in the life - part 3