Launch of the the new Kingfisher 76 Ale

Southampton FC asked Bullet to create a promotional video to announce Kingfisher Beer UK as its Official Beer Partner. We went to St Mary’s Stadium to film a group of competition winners, who had been invited to have a beer talk by Kingfisher and sample the new ‘76’ ale, which had been brewed exclusively for match days at Southampton FC.

Named 76 after the year the club raised the FA Cup trophy, fans were surprised with a visit by the 1976 Saints Manager, Lawrie McMenemy who had the honour of pulling the first pint and raising a toast to the lads of ‘76.

This project had a very quick turnaround from filming on the Monday night, to be edited and launched on the Wednesday in time for Saints’ first home game against Liverpool.

The film was released on Southampton Football Club’s website and social media channels and achieved more than 18,000 views from the Facebook teaser alone.