Kits For Africa is an initiative that encourages football fans to donate their old kit to sports mad communities across Africa. We were asked by Southampton Football Club to create some content for one of their partners, SportPesa as part of the Kits for Africa campaign, using ex-player, Rickie Lambert. They wanted to recreate his favourite goal with Southampton FC - a free kick that curled into the goal, which went down in history as one of the most significant goals for the club.
This film required a fair bit of advance planning, studying the original footage and working to get the camera angles exactly right, including use of a static drone for one of the shots. It was great to have Rickie Lambert back on the pitch and we worked with the team to set up the kick so it was just right. It took 1.5 hours of filming at the Saints training ground, recreating the goal and interviewing the player, which then we put it together with the original footage to create this promotional film.
A different version was produced for each marketing platform: a short version for social media, bearing in mind the different frame requirements for Instagram and Facebook, as well as a longer version for their website via YouTube.
Here is the full campaign of videos produced from this one shoot:
30 second video without subtitles
30 second video - square for Instagram
Full video - 90 second version with subtitles
Insta Story teaser