eToro's Top Transfers campaign with Southampton FC

Global multi-asset investment platform eToro partnered with Saints at the start of the season and Bullet were asked to help them launch a series of films, looking back at the legendary football signings that have made Southampton FC the club it is today.

eToro’s Top Transfer campaign - Instagram 15 secs

The campaign focused on four iconic players: Rickie Lambert, Kelvin Davis, Kevin Keegan and Marians Pahars, who all feature heavily in the history of the club. We filmed interviews with the footballers, ex-manager Laurie McMenemy and key journalists at the time, Adam Blackmore and Graham Hiley to tell the story of their signings and what made them such notable assets to the club. Using old match footage and images, we put together a series of films for Southampton FC to use in a variety of formats: Instagram teasers, longer videos for use on their website and versions with and without subtitles to suit each marketing platform.

eToro’s Top Transfers - Marians Pahars (full film)

eToro’s Top Transfers - Rickie Lambert (full film)

eToro Top Transfers - Kelvin Davis (full film)

eToro’s Top Transfers - Kevin Keegan (full film)

Marians Pahars (60 sec)

Rickie Lambert (60 secs)

Kelvin Davis (60 sec)

Kevin Keegan (60 sec)

Check out the Behind the scenes filming of this series too.